Perfumes from Bab Moulay Idriss Company Captivate Audiences at Luxury Network Awards

Rabat – During the prestigious Luxury Networking event, which took place in Morocco’s ‘red city’ of Marrakech on February 10, several Moroccan and foreign companies convened for a unique networking experience.

The 2024 Luxury Network’s goal was to form partnerships with emerging national and international businesses, through exchanging expertise.

The prominent worldwide club, founded by Fares Ghattas, decided to hold its event in Marrakech’s picturesque setting after considering London, Dubai, Istanbul, and many other capitals. The ceremony featured remarks from business executives and creative performances, as well as award distribution.

The Luxury Network event in Marrakech

To commemorate the ten companies named at the awards ceremony, a number of club officials from The Luxury Network’s 40 nations, including Egypt, the US, Lebanon, and UAE, were in attendance.

Among the winning businesses that have made strides in the luxury market was the Bab Moulay Idriss company, a Casablanca-based luxury crafts and design enterprise that was co-founded by Moroccan Abdesselam El Alami.

El Alami expressed his sincere gratitude and appreciation for the opulent handcrafted masterpiece during the prize reception. “We view these esteemed gatherings as one of the fundamental pillars to advance economic transparency in a region known for its ancient civilization of progressive development,” El Alami stated during his remarks of gratitude.

Co-founder of the Bab Moulay Idriss Company Abdesselam El Alami

About the company

Founded in 1998, the Bab Moulay Idriss design enterprise is a premium craft creation company known for its creative and uncommon compositions that revitalize Moroccan crafts.

The art of Bab Moulay Idriss is known for its ability to distribute fragrances and smells manufactured in Morocco around the world, leaving a lasting impression on everyone. This includes the scent of “Serghina” and other gems rooted in Moroccan culture.

A genuine luxury find, the Bab Moulay Idriss pack provides a unique aromatic and meditative experience. It consists of a trophy with an Ayat Al Kursi (Quranic verse) emblem, a crystal perfume diffuser, a sandalwood key ring for a touch of tradition, and a hardwood tray adorned with mirrored plexi for an attractive presentation.

Bab moulay Idriss’ logo

The set also includes tongs for handling amber, royal Serghina perfume for a distinctive scent, a box of Oud (woody fragrance) for an opulent touch, and an orange blossom plexi mirror stick diffuser for creating a pleasant ambiance.

For those who enjoy oriental scents, spiritual practices, and exquisite artifacts that add sophistication and refinement to their interior decor and scent, this Bab Moulay Idriss bundle is ideal.

According to the co-founder El Alami, the company was named after the founder of the city of Fez Moulay Idriss, and the name bears an ancient history. Bab Moulay Idriss (Moulay Idriss’ Gate) is a market in Fez with several stores selling perfumes and their accessories.

About the co-founder

Starting his education in the historic Fez medina, Abdesselam El Alami attended the Adarissa high school, where he took up his father, Moulay El Alami’s business of creating exquisite Moroccan crafts.

Moroccan journalist and event moderator Samid Ghailan

Since his early years, Abdesselam El Alami has immersed himself in the exceptional realm of genuine Moroccan traditions, where the exceptional elegance of traditional Moroccan art reigns.

In 1998, he made the decision to launch the premium craft product manufacturing and marketing company Bab Moulay Idriss. The company now operates both domestically and abroad.

In an interview, El Alami said that this domain was inherited from his forefathers, and that almost half of his family members are involved in the same domain.

In the same year of founding his business, El Alami headed to Casablanca to showcase his products for the first time at an international exposition. Gladly, the Casablanca locals approved of the idea.

The Luxury Network ceremony

In 2003, El Alami decided to open a store in Casablanca because of high demand for his products, and the inability of his clients to travel all the way to Fez.

After a period of time, more customers came from different cities across the Kingdom to buy his products. Twenty years later, Bab Moulay Idriss began producing its own goods and began drawing attention from all around the world.

Many of Bab Moulay Idriss’s clients have since stopped buying other perfume brands in favor of the scent of their Moroccan ancestry. El Alami underlined that the ultimate goal is to introduce more people to the Moroccan heritage.