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Join on Telegram Doha – The Royal Moroccan Football Federation (FRMF) and its official sports equipment supplier Puma, in collaboration with Royal Air Maroc (RAM), unveiled on Monday the new jerseys for the national teams at the Rabat-Salé Airport.
The launch ceremony was attended by the Atlas Lions and the coaching staff led by Walid Regragui, on the eve of the start of the preparation camp for the upcoming matches against Gabon and Lesotho.
According to the FRMF, the new collection is “designed to celebrate national football while paying homage to the rich cultural heritage of the Kingdom.” The jerseys are set to be worn by the Atlas Lions during the upcoming Africa Cup of Nations, scheduled to be held in Morocco in 2025.
The FRMF stated that the new collection “is distinguished by the combination of advanced technologies and patterns inspired by traditional crafts, thus offering high-performance and emblematic equipment.”
Puma’s representative for Africa explained that for the home jersey, “the equipment supplier drew inspiration from complex geometric patterns reminiscent of Zellige tiles, with the five-pointed star of the national flag at the center, symbolizing unity and continuity.”
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As for the away kit, Puma revealed that it “is distinguished by embroideries and symbols inspired by Amazigh culture. The red and green palette reflects the colors of the Moroccan flag, while the inclusion of Tifinagh characters on the back of the jersey celebrates the richness and cultural diversity of Morocco.”
The FRMF emphasized that “this new collection of jerseys embodies the essence of Moroccan art while integrating modern technologies to offer players optimal comfort and performance on the field.”
The launch of the new jerseys comes amid ongoing efforts by the Moroccan government to protect the country’s cultural heritage from misappropriation.
In September 2022, Adidas faced backlash for using Moroccan zellige art motifs on the Algerian national football team’s jersey, sparking outrage among Moroccans who accused the company of cultural appropriation.
In response to the controversy, the Moroccan Ministry of Culture issued a formal notice to Adidas, demanding an explanation for the use of Moroccan cultural elements on the Algerian jersey.
Following the incident, representatives from Adidas met with Mehdi Bensaid, the Minister of Youth, Culture, and Communication, in May to discuss a potential collaboration.
As part of the reconciliation efforts, Adidas committed to creating a collection of t-shirts that would celebrate Moroccan culture and heritage.
The resulting collection, launched in the same month, features t-shirts bearing the names of Morocco’s four imperial cities and showcases the country’s artistic legacy, with a special focus on traditional artisans.
