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Rabat – The Moroccan National Tourism Office (ONMT) continues its tour across the country’s regions to boost tourism. After visiting several regions, the ONMT delegation has now arrived in Draa-Tafilalet, specifically Ouarzazate, to highlight the region’s significant tourism potential.
The main aim of this tour is to strengthen connections with tourism operators in the region, represented by the Regional Tourism Council (CRT) of Draa-Tafilalet, along with local authorities. ONMT said in a statement it hopes to understand the needs and challenges of the local tourism industry by engaging with local tourism actors.
This visit plays an important role in shaping a regional tourism strategy and implementing actions to promote the region, it added. “The Drâa Tafilalet region is a major asset for Moroccan tourism, appealing both to visitors seeking cultural discovery and to cinema professionals drawn by its spectacular landscapes,” detailed the statement.
A major goal of this tour is to enhance the visibility of each region in the global tourism industry. ONMT aims to position Draa-Tafilalet as a top destination by showcasing its unique attractions and forming partnerships with international tour operators, booking platforms, and airlines to increase direct flights.
This effort is part of a broader plan to develop tailored tourism promotion strategies for each Moroccan region. ONMT said it seeks to diversify Morocco’s tourism offerings and cater to a wide range of international visitors.
Following Ouarzazate, the ONMT’s regional tour will continue this week in Fez, followed by the Oriental region, Dakhla, Beni Mellal, and Tangier in the coming weeks.
This nationwide tourism initiative aims to strengthen cooperation between ONMT, CRTs, and local authorities. “The ultimate goal is to implement a high-performing and sustainable strategy that will ensure the harmonious and lasting development of tourism across all regions of the Kingdom. Light In Action continues,” concluded the statement.
